Zee Business: New Delhi: Friday,
August 19, 2016.
Even as Baba
Ramdev-led Patanjali is rolling its sleeves to take on global fast moving
consumer goods (FMCG) companies in India, the real competition lies
elswhere.
A Right to
Information Act (RTI) query has revealed that the most profitable retail chain
in India in the year gone by was not a private sector company but a subsidised
chain of stores run by India's defence forces.
The Economic
Times, quoting the RTI answer, said that Canteen Stores Department (CSD) as
they are known, clocked Rs 236 crore as profit 2014-15.
The report
stated that Avenue Supermart, which runs D’Mart stores made a profit of Rs 211
crore while Future Retail made Rs 153 crore and Reliance Retail made Rs 159
crore in the same period.
With 3,901
canteen units and 34 depots in India the stores’ sales revenue was at Rs 13,709
crore.
CSD outlets
operate around just seven basic product groups – toiletries, household
requisites, general use items, watches and stationery, liquor, food and
medicinal items and automobiles.
Liquor
contributed to 26% of the total sales revenue as compared to toiletries which
accounted for 23% while automobile and white goods represented 20%.
CSD accounts
for 5-7% of total volume sales of liquor and consumer products.
How do they
do it?
With the
lowest operating margin of 1% the non-profit organization receives huge tax
exemptions on goods sold from the government.
Apart from
that, CSDs receive discounts from vendor companies which offer better deals to
the Defence Canteens than to local kirana shops.
The future
however is uncertain for these canteens as ecommerce websites butt it with
seemingly bigger discounts.
CSDs in
Punjab, Uttar Pradesh, Bihar and Jharkhand that formally reported huge army
demand have witnessed a fall in customer patronizing with the emergence of
ecommerce websites.